isaac happy portfolio https://isaacsimpson.cargo.site isaac happy portfolio Tue, 04 Jan 2022 01:04:23 +0000 https://isaacsimpson.cargo.site en Home https://isaacsimpson.cargo.site/Home Tue, 19 Nov 2019 23:32:42 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Home Isaac Simpsonwriter Portfolio https://isaacsimpson.cargo.site/Portfolio Tue, 19 Nov 2019 23:32:43 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Portfolio CREATIVE PORTFOLIO <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/5ad28b22d1d687881acc664c2e0f923ca2d5cdafac14ae07a14ec9350301ac28/Rythm-Thumb.png" data-mid="177314885" border="0" alt="Rythm" data-caption="Rythm" src="https://freight.cargo.site/w/500/i/5ad28b22d1d687881acc664c2e0f923ca2d5cdafac14ae07a14ec9350301ac28/Rythm-Thumb.png" /> <img width="434" height="434" width_o="434" height_o="434" data-src="https://freight.cargo.site/t/original/i/9c418bdb72feb294b50081391968f8bb5a837acd5aa5b5e0ac1511a64b30d25e/Screen-Shot-2022-05-26-at-1.48.25-PM.png" data-mid="143772998" border="0" alt="Uber JUMP" data-caption="Uber JUMP" src="https://freight.cargo.site/w/434/i/9c418bdb72feb294b50081391968f8bb5a837acd5aa5b5e0ac1511a64b30d25e/Screen-Shot-2022-05-26-at-1.48.25-PM.png" /> <img width="575" height="576" width_o="575" height_o="576" data-src="https://freight.cargo.site/t/original/i/da94667e230e061424b52f3645c31d2650c2ca62d226472d431b704aaad51072/he_logo-1-copy.jpg" data-mid="176655536" border="0" alt="Hotel Engine" data-caption="Hotel Engine" src="https://freight.cargo.site/w/575/i/da94667e230e061424b52f3645c31d2650c2ca62d226472d431b704aaad51072/he_logo-1-copy.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/898ad76ee57ad1d31fb6d96530b3b44d2c90d8974a42116ac983d4caf10890a4/BCI-Woman-Illustration.png" data-mid="130797389" border="0" alt="Hologic" data-caption="Hologic" src="https://freight.cargo.site/w/500/i/898ad76ee57ad1d31fb6d96530b3b44d2c90d8974a42116ac983d4caf10890a4/BCI-Woman-Illustration.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/c230b91bc1a8dbfd3eba6b3e8ba57ab0609cd391b64764bc035f8e12c92ae8df/uber-eats-01.png" data-mid="82997090" border="0" alt="Uber Eats" data-caption="Uber Eats" src="https://freight.cargo.site/w/500/i/c230b91bc1a8dbfd3eba6b3e8ba57ab0609cd391b64764bc035f8e12c92ae8df/uber-eats-01.png" /> <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/359e688de280b2e438cc42a06d1242fbdea2f03ed0baa130e404fb868c2226e2/stuff-01.png" data-mid="60728241" border="0" alt="Sonnet - One Show Winner" data-caption="Sonnet - One Show Winner" src="https://freight.cargo.site/w/1000/i/359e688de280b2e438cc42a06d1242fbdea2f03ed0baa130e404fb868c2226e2/stuff-01.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/667064c1d29cb42f63a2a48746d6f20e500fcaaa1f6b8ad2fc6333ab8f017d34/CLEAR-thumb.png" data-mid="152433348" border="0" alt="CLEAR" data-caption="CLEAR" src="https://freight.cargo.site/w/500/i/667064c1d29cb42f63a2a48746d6f20e500fcaaa1f6b8ad2fc6333ab8f017d34/CLEAR-thumb.png" /> <img width="560" height="560" width_o="560" height_o="560" data-src="https://freight.cargo.site/t/original/i/85ecd25124f92ff555e6b8ee3782414c59ad4a4ab842ff0915639c407fd90ae8/collab-generator-01.png" data-mid="82996915" border="0" alt="Collab Generator" data-caption="Collab Generator" src="https://freight.cargo.site/w/560/i/85ecd25124f92ff555e6b8ee3782414c59ad4a4ab842ff0915639c407fd90ae8/collab-generator-01.png" /> <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/036b0e0a63be94c566bdcbf9a9ca922ef487f32a2b62eae9c9ce9dac572d4bf9/donovan-mcnabb-01.png" data-mid="60180659" border="0" alt="NFL" data-caption="NFL" src="https://freight.cargo.site/w/1000/i/036b0e0a63be94c566bdcbf9a9ca922ef487f32a2b62eae9c9ce9dac572d4bf9/donovan-mcnabb-01.png" /> <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/3f8fe3f6ca1243d852eeed8e11dbdb14b934da6974156bea1e9d44a48bea94af/wells-fargo-can-toss-01.png" data-mid="60180752" border="0" alt="Wells Fargo Food Bank" data-caption="Wells Fargo Food Bank" src="https://freight.cargo.site/w/1000/i/3f8fe3f6ca1243d852eeed8e11dbdb14b934da6974156bea1e9d44a48bea94af/wells-fargo-can-toss-01.png" /> <img width="918" height="918" width_o="918" height_o="918" data-src="https://freight.cargo.site/t/original/i/96b5d396d27cce82ec3ffcfbe6b4ee1b0849b4b8d85fb713d5d66efab271e3e4/TikTok-Thumbnail-Illustrated-Edited-Final.jpg" data-mid="129178012" border="0" alt="TikTok / ByteDance" data-caption="TikTok / ByteDance" src="https://freight.cargo.site/w/918/i/96b5d396d27cce82ec3ffcfbe6b4ee1b0849b4b8d85fb713d5d66efab271e3e4/TikTok-Thumbnail-Illustrated-Edited-Final.jpg" /> <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/aabf8d8789739a69657951ae740bc3b5404ea980f20ddb275204dcacf2dcf6c9/luke-skywalker-01.png" data-mid="60180755" border="0" alt="Colaborator" data-caption="Colaborator" src="https://freight.cargo.site/w/1000/i/aabf8d8789739a69657951ae740bc3b5404ea980f20ddb275204dcacf2dcf6c9/luke-skywalker-01.png" /> CLICK TO SEE MORE PROJECTS I’VE WORKED ON: <img width="1706" height="1124" width_o="1706" height_o="1124" data-src="https://freight.cargo.site/t/original/i/0450638af245edda1131b28e2ca486c8bfc5d5fdb104298c0b3ace5626b29dbe/58568d224f6ae202fedf2720.png" data-mid="56799381" border="0" src="https://freight.cargo.site/w/1000/i/0450638af245edda1131b28e2ca486c8bfc5d5fdb104298c0b3ace5626b29dbe/58568d224f6ae202fedf2720.png" /> <img width="2272" height="1026" width_o="2272" height_o="1026" data-src="https://freight.cargo.site/t/original/i/3639b9c631edc0e4fff8c9aa0041cddb752c53b4e171a5a533b1898f50a463fb/National-Geographic-Logo.png" data-mid="56799360" border="0" src="https://freight.cargo.site/w/1000/i/3639b9c631edc0e4fff8c9aa0041cddb752c53b4e171a5a533b1898f50a463fb/National-Geographic-Logo.png" /> <img width="1200" height="406" width_o="1200" height_o="406" data-src="https://freight.cargo.site/t/original/i/f27a35bb29d7b54d322fa379170f9eff49ad0295fc11dbf9bf2aca2229b793b3/1200px-Xfinity_2017.svg.png" data-mid="56799363" border="0" src="https://freight.cargo.site/w/1000/i/f27a35bb29d7b54d322fa379170f9eff49ad0295fc11dbf9bf2aca2229b793b3/1200px-Xfinity_2017.svg.png" /> <img width="1200" height="1051" width_o="1200" height_o="1051" data-src="https://freight.cargo.site/t/original/i/660ff5d522dcad5c125611804211b8b0a7661dc83256bd58cf0e846697fc6d43/1200px-McDonald-s_Golden_Arches.svg.png" data-mid="56799358" border="0" src="https://freight.cargo.site/w/1000/i/660ff5d522dcad5c125611804211b8b0a7661dc83256bd58cf0e846697fc6d43/1200px-McDonald-s_Golden_Arches.svg.png" /> <img width="324" height="278" width_o="324" height_o="278" data-src="https://freight.cargo.site/t/original/i/0ecbe6423d101582ab15b25c69d5aa70c667f0e3c78d5b5179777c86940e60d1/921a8a5e05a23c2e84fc733e6ba40ec7.png" data-mid="58703528" border="0" src="https://freight.cargo.site/w/324/i/0ecbe6423d101582ab15b25c69d5aa70c667f0e3c78d5b5179777c86940e60d1/921a8a5e05a23c2e84fc733e6ba40ec7.png" /> <img width="500" height="166" width_o="500" height_o="166" data-src="https://freight.cargo.site/t/original/i/080b58f9df10269c364842051d51dfe763541e5021fb7845368bea27e2015a96/Oatly_logo.png" data-mid="119515598" border="0" src="https://freight.cargo.site/w/500/i/080b58f9df10269c364842051d51dfe763541e5021fb7845368bea27e2015a96/Oatly_logo.png" /> <img width="1410" height="1124" width_o="1410" height_o="1124" data-src="https://freight.cargo.site/t/original/i/aa6502f95e563329434d6740514564509d6e70b06aeab2ff242b179304e3d144/Lyft_Logo_Spot_color2.png" data-mid="58703543" border="0" src="https://freight.cargo.site/w/1000/i/aa6502f95e563329434d6740514564509d6e70b06aeab2ff242b179304e3d144/Lyft_Logo_Spot_color2.png" /> <img width="1280" height="630" width_o="1280" height_o="630" data-src="https://freight.cargo.site/t/original/i/42fe2346a683d6b42467ad81dce1dd26940f301010ce89bcedf42c9f4d9e3be1/1280px-UCLA_Bruins_script.svg.png" data-mid="55080323" border="0" src="https://freight.cargo.site/w/1000/i/42fe2346a683d6b42467ad81dce1dd26940f301010ce89bcedf42c9f4d9e3be1/1280px-UCLA_Bruins_script.svg.png" /> Writing and Talking https://isaacsimpson.cargo.site/Writing-and-Talking Tue, 19 Nov 2019 23:32:44 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Writing-and-Talking WRITING TALKING TEACHING The CarouselBLOG/PODCAST I thought to myself, you know what the world really needs? More people sharing their opinions online! So I set out on a brave, stunning mission to do just that. The Carousel is a Substack about modern propaganda. My observations are challenged by many, which I take as a huge compliment. I’ll let you decide for yourself. <img width="1682" height="1400" width_o="1682" height_o="1400" data-src="https://freight.cargo.site/t/original/i/12d14a6e7761a98abf325b1f22fbac5c9c1ca1c2068c1c0a7adff281193defcb/Carousel-copy.jpg" data-mid="143629487" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/12d14a6e7761a98abf325b1f22fbac5c9c1ca1c2068c1c0a7adff281193defcb/Carousel-copy.jpg" /> <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/f1d659ce9a47d0b06474164adf5b8c03e95cc8af81bf5b3c0b82079334b910a1/Untitled-1.png" data-mid="129260489" border="0" data-scale="97" data-no-zoom src="https://freight.cargo.site/w/800/i/f1d659ce9a47d0b06474164adf5b8c03e95cc8af81bf5b3c0b82079334b910a1/Untitled-1.png" /> VICE/LA Weekly COLUMNISTAs a former masthead columnist for LA Weekly and&nbsp;freelancer for VICE, I told the complicated story of Los Angeles from many different angles. I jumped off cliffs, climbed under bridges, and snuck into grave sites. I interviewed rappers (Chief Keef), councilmen (Jose Huizar), street artists (Plastic Jesus), real estate moguls (Jonathan Schley), models (Permaid), restauranteurs (Tyler Wells), and the Mayor of Skid Row (General Jeff). Science Communication TEACHEROn the side I teach science communication workshops at UC-San Diego, Xprize, and NASA. Trained at the Alan Alda School for Communicating Science at Stony Brook University, I help scientists tell their stories at competitions and investor meetings. <img width="2010" height="1358" width_o="2010" height_o="1358" data-src="https://freight.cargo.site/t/original/i/8905825172f9992a8b1c7459abd8842bbd3cc4d641d19f7880f9c3efc7c8803d/Screen-Shot-2022-05-25-at-10.11.13-AM.png" data-mid="143634096" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8905825172f9992a8b1c7459abd8842bbd3cc4d641d19f7880f9c3efc7c8803d/Screen-Shot-2022-05-25-at-10.11.13-AM.png" /> Press https://isaacsimpson.cargo.site/Press Mon, 18 Nov 2019 19:25:42 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Press OTHER BYLINES AND PUBLICATIONS: <img width="800" height="271" width_o="800" height_o="271" data-src="https://freight.cargo.site/t/original/i/39d429dd8a142e68717c7e757d66fcb249846a1bba45fa7e7eabcdfeb383acff/nprlogo_rgb_whiteborder_custom-7c06f2837fb5d2e65e44de702968d1fdce0ce748-s800-c85.png" data-mid="55081077" border="0" src="https://freight.cargo.site/w/800/i/39d429dd8a142e68717c7e757d66fcb249846a1bba45fa7e7eabcdfeb383acff/nprlogo_rgb_whiteborder_custom-7c06f2837fb5d2e65e44de702968d1fdce0ce748-s800-c85.png" /> <img width="503" height="130" width_o="503" height_o="130" data-src="https://freight.cargo.site/t/original/i/d006fbb97eb8d02e680954c850902d5c3302f804640ff176b01f722d6d43fbe9/law-logo2x-b-900905.png" data-mid="55074845" border="0" src="https://freight.cargo.site/w/503/i/d006fbb97eb8d02e680954c850902d5c3302f804640ff176b01f722d6d43fbe9/law-logo2x-b-900905.png" /> <img width="1280" height="247" width_o="1280" height_o="247" data-src="https://freight.cargo.site/t/original/i/62418ea0d23d89fd18e9516d7a7db7821a1d30d6db7208b9df48598f70fdbf99/1280px-IndieWire_logo.svg.png" data-mid="55080674" border="0" src="https://freight.cargo.site/w/1000/i/62418ea0d23d89fd18e9516d7a7db7821a1d30d6db7208b9df48598f70fdbf99/1280px-IndieWire_logo.svg.png" /> <img width="1280" height="165" width_o="1280" height_o="165" data-src="https://freight.cargo.site/t/original/i/3ee01624f3a5be81df38f245bcaf662cfc30e930a38b11599c1d681848591c61/1280px-Deadline_logo.svg.png" data-mid="55080675" border="0" src="https://freight.cargo.site/w/1000/i/3ee01624f3a5be81df38f245bcaf662cfc30e930a38b11599c1d681848591c61/1280px-Deadline_logo.svg.png" /> <img width="2400" height="773" width_o="2400" height_o="773" data-src="https://freight.cargo.site/t/original/i/ea9261170186195b1be69855b9d0166cdbcee1a16c7949557a5411586408066f/vice-logo-transparent.png" data-mid="55074844" border="0" src="https://freight.cargo.site/w/1000/i/ea9261170186195b1be69855b9d0166cdbcee1a16c7949557a5411586408066f/vice-logo-transparent.png" /> <img width="530" height="56" width_o="530" height_o="56" data-src="https://freight.cargo.site/t/original/i/40a31a48fffe7b3c66fae34dbd664314d304e5ce9a3e24ba70ae3f345581862d/Screen-Shot-2020-01-16-at-11.05.42-AM.png" data-mid="58703763" border="0" src="https://freight.cargo.site/w/530/i/40a31a48fffe7b3c66fae34dbd664314d304e5ce9a3e24ba70ae3f345581862d/Screen-Shot-2020-01-16-at-11.05.42-AM.png" /> <img width="553" height="157" width_o="553" height_o="157" data-src="https://freight.cargo.site/t/original/i/b97edebe696f6fc6415c25790b94dbd7d65ed2c212c8ddc2432a4dc6c9a9e458/Digiday_logo.png" data-mid="119516729" border="0" src="https://freight.cargo.site/w/553/i/b97edebe696f6fc6415c25790b94dbd7d65ed2c212c8ddc2432a4dc6c9a9e458/Digiday_logo.png" /> <img width="5000" height="780" width_o="5000" height_o="780" data-src="https://freight.cargo.site/t/original/i/43ef2fcd336bc2095537e2b0dd28b1c688ba5a3b6f3ef6f0b32173ba7c1429c3/The_Boston_Globe_logo.png" data-mid="90792348" border="0" src="https://freight.cargo.site/w/1000/i/43ef2fcd336bc2095537e2b0dd28b1c688ba5a3b6f3ef6f0b32173ba7c1429c3/The_Boston_Globe_logo.png" /> <img width="2000" height="1031" width_o="2000" height_o="1031" data-src="https://freight.cargo.site/t/original/i/898b925f3ac6b7a5ce6047c805205233c38ad966608f4e0c5029409c39ba2206/Curbed_logo.svg.png" data-mid="55074843" border="0" src="https://freight.cargo.site/w/1000/i/898b925f3ac6b7a5ce6047c805205233c38ad966608f4e0c5029409c39ba2206/Curbed_logo.svg.png" /> <img width="1280" height="253" width_o="1280" height_o="253" data-src="https://freight.cargo.site/t/original/i/efa5d8d63abe9a3137eaf56292ea3a32bf988cb232f78bd45be3059843c73030/1280px-Medium_logo_Wordmark_Black.svg.png" data-mid="58703857" border="0" src="https://freight.cargo.site/w/1000/i/efa5d8d63abe9a3137eaf56292ea3a32bf988cb232f78bd45be3059843c73030/1280px-Medium_logo_Wordmark_Black.svg.png" /> About https://isaacsimpson.cargo.site/About Tue, 19 Nov 2019 23:32:45 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/About ABOUT ME I’m Isaac. Former attorney and VICE journalist, now a marketer and copywriter. I love helping brands and founders express their true selves. Not what they think they’re supposed to say, but why they’re really here. Great brands, taglines, and ads aren’t just marketing, they’re culture. They forward the beliefs and personalities of their creators. They should be unapologetic, beautiful, and most of all real. My strengths are brand identity,&nbsp;communications, strategic messaging, editorial and social content, and pitching.&nbsp; Please get in touch via email at simpson.isaac.s@gmail.com. <img width="1136" height="1598" width_o="1136" height_o="1598" data-src="https://freight.cargo.site/t/original/i/f71f491147f4ac3c6aeb163d05a9dcd6e7d9afe9bd1103319c9dbe05b53c6a51/Screen-Shot-2021-02-23-at-11.48.30-AM.png" data-mid="143746828" border="0" data-scale="99" data-no-zoom src="https://freight.cargo.site/w/1000/i/f71f491147f4ac3c6aeb163d05a9dcd6e7d9afe9bd1103319c9dbe05b53c6a51/Screen-Shot-2021-02-23-at-11.48.30-AM.png" /> Substack LinkedIn Isaac Simpson 2022 — Los Angeles Uber JUMP https://isaacsimpson.cargo.site/Uber-JUMP-1 Wed, 22 Jan 2020 19:41:21 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Uber-JUMP-1 Back&nbsp;︎ Generation 2.0 Launch Campaign Uber JUMP My team and I concepted the 360° launch campaign for Uber’s second generation e-scooter. It included social, website, CRM, app, and brand video.Data told us that 15% of potential customers use e-scooters—”risk takers.” 40% won’t touch them—the “risk-adverse.” That left a 45% market who were interested in the benefits of e-scooters, but worried about the safety risks.&nbsp; Our solution? A big idea we called “Roadworthy.” The new scooters are built safer sure...but safety isn’t an end in itself. Safety is only worth something because of how it makes you feel—confident, strong, ready for anything the world throws at you. What’s that feeling called? Roadworthy. Social + Website<img width="5707" height="3210" width_o="5707" height_o="3210" data-src="https://freight.cargo.site/t/original/i/3c262811ebc171da9b912548e040f31c6979207a72ac1df7320678fa9f32945f/JUMP-Thumbnail-8.jpg" data-mid="128920988" border="0" src="https://freight.cargo.site/w/1000/i/3c262811ebc171da9b912548e040f31c6979207a72ac1df7320678fa9f32945f/JUMP-Thumbnail-8.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a5724304013388bcae6a8bbcb282050264ecad36b0c44726581ac35efe8adbbb/JUMP-Thumbnail-7.jpg" data-mid="128920855" border="0" src="https://freight.cargo.site/w/1000/i/a5724304013388bcae6a8bbcb282050264ecad36b0c44726581ac35efe8adbbb/JUMP-Thumbnail-7.jpg" /><img width="3680" height="2070" width_o="3680" height_o="2070" data-src="https://freight.cargo.site/t/original/i/d788221b1e0adbefb06e00fba3fb6c8a25a6740ee922ca51e022f156df658e2a/JUMP-emails.jpg" data-mid="145936670" border="0" 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data-src="https://freight.cargo.site/t/original/i/02d7a0aed18045034f4a13240c8f4a87fbdc9b881ea93f3dcda19add4a2f7c8a/JUMP-Thumbnail-9.jpg" data-mid="128921014" border="0" src="https://freight.cargo.site/w/1000/i/02d7a0aed18045034f4a13240c8f4a87fbdc9b881ea93f3dcda19add4a2f7c8a/JUMP-Thumbnail-9.jpg" /><img width="4080" height="2295" width_o="4080" height_o="2295" data-src="https://freight.cargo.site/t/original/i/f9ee7866accb9cab79c3c778e52188a35e06b15c0030574f22e8efe9b7e4c199/JUM_CRM_04242020_BB_V7-compressed-1-6.jpg" data-mid="128919522" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f9ee7866accb9cab79c3c778e52188a35e06b15c0030574f22e8efe9b7e4c199/JUM_CRM_04242020_BB_V7-compressed-1-6.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/05cd340266470cc09a1ee9003d97ee2a8d9aab152ad4f523b64ba6630a25e01a/JUM_CRM_04242020_BB_V7-compressed-1-26.jpg" data-mid="128919925" border="0" src="https://freight.cargo.site/w/1000/i/05cd340266470cc09a1ee9003d97ee2a8d9aab152ad4f523b64ba6630a25e01a/JUM_CRM_04242020_BB_V7-compressed-1-26.jpg" /><img width="5707" height="3210" width_o="5707" height_o="3210" data-src="https://freight.cargo.site/t/original/i/bcac5e6f0b56dc4718db4edf17a8470e61ec2c3f9dd27abc712a20f8db4ceda4/JUM_CRM_04242020_BB_V7-compressed-1-17.jpg" data-mid="128919995" border="0" src="https://freight.cargo.site/w/1000/i/bcac5e6f0b56dc4718db4edf17a8470e61ec2c3f9dd27abc712a20f8db4ceda4/JUM_CRM_04242020_BB_V7-compressed-1-17.jpg" /> Manifesto + Video Storyboard“Roadworthy”&nbsp; <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/15755217f45722be1249dfe1c6751960c56a4d3a706540a475a4f872801d4549/JUMP-Roadworthy-Manifesto-and-Storyboard_Page_01.jpg" data-mid="129014299" border="0" 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height_o="2160" data-src="https://freight.cargo.site/t/original/i/3dd1abdb50299016224f9e748711e1a2bc52f5354bc5095b5255234ef0701979/JUMP-STORBOARD-FINAL-JPEGS_Page_14.jpg" data-mid="129015017" border="0" src="https://freight.cargo.site/w/1000/i/3dd1abdb50299016224f9e748711e1a2bc52f5354bc5095b5255234ef0701979/JUMP-STORBOARD-FINAL-JPEGS_Page_14.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/11e48cf4e2493ce603e0ad601b5adf5eca101172f5d3b625c9669f59dee4fd02/JUMP-STORBOARD-FINAL-JPEGS_Page_15.jpg" data-mid="129015018" border="0" src="https://freight.cargo.site/w/1000/i/11e48cf4e2493ce603e0ad601b5adf5eca101172f5d3b625c9669f59dee4fd02/JUMP-STORBOARD-FINAL-JPEGS_Page_15.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/529475657068cff23f5972b99f9ce8edcf5f6fa6eee19c1895cef70513495c89/JUMP-STORBOARD-FINAL-JPEGS_Page_16.jpg" data-mid="129015019" border="0" src="https://freight.cargo.site/w/1000/i/529475657068cff23f5972b99f9ce8edcf5f6fa6eee19c1895cef70513495c89/JUMP-STORBOARD-FINAL-JPEGS_Page_16.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a2d1aa882104c466cc2f3147a27cb9f0520e45b251bf860889b6df67a6b9abc/JUMP-STORBOARD-FINAL-JPEGS_Page_17.jpg" data-mid="129015020" border="0" src="https://freight.cargo.site/w/1000/i/9a2d1aa882104c466cc2f3147a27cb9f0520e45b251bf860889b6df67a6b9abc/JUMP-STORBOARD-FINAL-JPEGS_Page_17.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5c03280b3fd863aafd112920d1fbfe35ac35ed4d2a06c4465f77145d866f26fa/JUMP-STORBOARD-FINAL-JPEGS_Page_18.jpg" data-mid="129015021" border="0" src="https://freight.cargo.site/w/1000/i/5c03280b3fd863aafd112920d1fbfe35ac35ed4d2a06c4465f77145d866f26fa/JUMP-STORBOARD-FINAL-JPEGS_Page_18.jpg" /> Social Manifesto + Beat Sheet “Safety in Numbers” <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/81c657437f15f67405dd19a4f2f6fd9c736498c3cd3a620276a7c7372af91148/Pages-from-JUMP-first-presentation-3_Page_1.jpg" data-mid="128928214" border="0" src="https://freight.cargo.site/w/1000/i/81c657437f15f67405dd19a4f2f6fd9c736498c3cd3a620276a7c7372af91148/Pages-from-JUMP-first-presentation-3_Page_1.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/64b2dc7c12b07aea457cace6eeb6904445b3cc899e3a4a7a4a699958ab1d026d/Pages-from-JUMP-first-presentation-3_Page_2.jpg" data-mid="128928215" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/64b2dc7c12b07aea457cace6eeb6904445b3cc899e3a4a7a4a699958ab1d026d/Pages-from-JUMP-first-presentation-3_Page_2.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d93c03cdfecfa6abadc72369ef86e9193c8072c77e1933c2c4009157ed80e51/Pages-from-JUMP-first-presentation-3_Page_3.jpg" data-mid="128928216" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/7d93c03cdfecfa6abadc72369ef86e9193c8072c77e1933c2c4009157ed80e51/Pages-from-JUMP-first-presentation-3_Page_3.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/727cd18c070e35540befc92a941c21b0a668f467b3f83710af356107d1641f0b/Pages-from-JUMP-first-presentation-3_Page_4.jpg" data-mid="128928217" border="0" src="https://freight.cargo.site/w/1000/i/727cd18c070e35540befc92a941c21b0a668f467b3f83710af356107d1641f0b/Pages-from-JUMP-first-presentation-3_Page_4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b0c4c01b21005a70f63403d6e3dee407755310a7392c449ce0b2d1635f3b49bf/Pages-from-JUMP-first-presentation-4_Page_1.jpg" data-mid="128928408" border="0" src="https://freight.cargo.site/w/1000/i/b0c4c01b21005a70f63403d6e3dee407755310a7392c449ce0b2d1635f3b49bf/Pages-from-JUMP-first-presentation-4_Page_1.jpg" /> <img width="3467" height="1950" width_o="3467" height_o="1950" data-src="https://freight.cargo.site/t/original/i/baf1f5cd0bb7219b3072f68fe55296de1af6ab44252049ecab242b5c74b4a4eb/Pages-from-JUMP-first-presentation-4_Page_2.jpg" data-mid="128928409" border="0" src="https://freight.cargo.site/w/1000/i/baf1f5cd0bb7219b3072f68fe55296de1af6ab44252049ecab242b5c74b4a4eb/Pages-from-JUMP-first-presentation-4_Page_2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/648e828b831fcb1e5c98f699d6d76a41663d16d19b7607477b9780c1805bab16/Pages-from-JUMP-first-presentation-4_Page_3.jpg" data-mid="128928410" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/648e828b831fcb1e5c98f699d6d76a41663d16d19b7607477b9780c1805bab16/Pages-from-JUMP-first-presentation-4_Page_3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6ad9ef50875459b8f6d02f2d0faf49182489053e68104d2eb93528ec2f7bf612/Pages-from-JUMP-first-presentation-4_Page_4.jpg" data-mid="128928411" border="0" src="https://freight.cargo.site/w/1000/i/6ad9ef50875459b8f6d02f2d0faf49182489053e68104d2eb93528ec2f7bf612/Pages-from-JUMP-first-presentation-4_Page_4.jpg" /> Sonnet https://isaacsimpson.cargo.site/Sonnet Tue, 17 Dec 2019 08:39:41 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Sonnet BACK ︎ Sonnet “STUFF” Some insurance ads scare customers with the fear of things going wrong. Sonnet Insurance wanted to reach millennials in a different way: optimism. Our big idea was to celebrate millennials’ unheralded love for their stuff. Instead of pretending that objects aren’t important, we dreamt up a “Micro Insurance” app that helps them celebrate the stuff they love. We called our campaign “STUFF.” It won a One Show Merit award for best video work. <img width="1800" height="1165" width_o="1800" height_o="1165" data-src="https://freight.cargo.site/t/original/i/cae9460fff108c19ad8bfbd13fc51d7558bc011eee87cb70bd4d23ff163e27be/Sonnet-Recovered.jpg" data-mid="56801272" border="0" src="https://freight.cargo.site/w/1000/i/cae9460fff108c19ad8bfbd13fc51d7558bc011eee87cb70bd4d23ff163e27be/Sonnet-Recovered.jpg" /> <img width="1800" height="1165" width_o="1800" height_o="1165" data-src="https://freight.cargo.site/t/original/i/cadd2bc7178e7bbc826a36d6682ee04e3b3c7e84bfd22eb95438e51261b0e4bf/Sonnet-Recovered-3.jpg" data-mid="56801270" border="0" src="https://freight.cargo.site/w/1000/i/cadd2bc7178e7bbc826a36d6682ee04e3b3c7e84bfd22eb95438e51261b0e4bf/Sonnet-Recovered-3.jpg" /> <img width="1800" height="1165" width_o="1800" height_o="1165" data-src="https://freight.cargo.site/t/original/i/eb6ec84d076b2784f03e96133445259ac79fd7d5969f6a5a4f125b889b5d5934/Sonnet-Recovered-1.jpg" data-mid="56801273" border="0" src="https://freight.cargo.site/w/1000/i/eb6ec84d076b2784f03e96133445259ac79fd7d5969f6a5a4f125b889b5d5934/Sonnet-Recovered-1.jpg" /> <img width="1800" height="1165" width_o="1800" height_o="1165" data-src="https://freight.cargo.site/t/original/i/53b559254da07b2bbf95580194a2431fe41a9cc5e7ba72910b050c8361bc2d0e/Sonnet-Recovered-4.jpg" data-mid="56801276" border="0" src="https://freight.cargo.site/w/1000/i/53b559254da07b2bbf95580194a2431fe41a9cc5e7ba72910b050c8361bc2d0e/Sonnet-Recovered-4.jpg" /> BACK ︎ Collab Generator https://isaacsimpson.cargo.site/Collab-Generator Fri, 18 Sep 2020 23:16:31 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Collab-Generator BACK ︎ Collab Generator We've reached peak brand collab. It's gotten so silly somebody had to parody it.&nbsp; So my friends and I did. Give it a spin yourself: <img width="1772" height="1556" width_o="1772" height_o="1556" data-src="https://freight.cargo.site/t/original/i/470af8257ac50c7bd774f3be222584471c43264c33ac0a9f43f02095f75dac12/Screen-Shot-2020-09-18-at-4.34.44-PM.png" data-mid="83121843" border="0" src="https://freight.cargo.site/w/1000/i/470af8257ac50c7bd774f3be222584471c43264c33ac0a9f43f02095f75dac12/Screen-Shot-2020-09-18-at-4.34.44-PM.png" /> BACK ︎ Cutera https://isaacsimpson.cargo.site/Cutera Tue, 04 Jan 2022 01:04:23 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/Cutera BACK ︎ CUTERA We've reached peak brand collab. It's gotten so silly somebody had to parody it.&nbsp; So my friends and I did. Give it a spin yourself: <img width="1772" height="1556" width_o="1772" height_o="1556" data-src="https://freight.cargo.site/t/original/i/470af8257ac50c7bd774f3be222584471c43264c33ac0a9f43f02095f75dac12/Screen-Shot-2020-09-18-at-4.34.44-PM.png" data-mid="128915706" border="0" src="https://freight.cargo.site/w/1000/i/470af8257ac50c7bd774f3be222584471c43264c33ac0a9f43f02095f75dac12/Screen-Shot-2020-09-18-at-4.34.44-PM.png" /> BACK ︎ NFL https://isaacsimpson.cargo.site/NFL Tue, 17 Dec 2019 08:49:25 +0000 isaac happy portfolio https://isaacsimpson.cargo.site/NFL BACK ︎ ENGAGEMENT CAMPAIGN NFL “PURISTS” <img width="1200" height="372" width_o="1200" height_o="372" data-src="https://freight.cargo.site/t/original/i/dfbd093add0dc6f3c7d7122a8a949b16f42659f471e9ca15d739f16f6644af58/nfl.png" data-mid="60739149" border="0" src="https://freight.cargo.site/w/1000/i/dfbd093add0dc6f3c7d7122a8a949b16f42659f471e9ca15d739f16f6644af58/nfl.png" /> By trying to reach everybody, the NFL was losing its grip on its core audience: avid football fans. It needed a return to pure fandom celebrating its truest followers. We made Sundays special again using Instagram influencers who just happened to be huge football fans. We spoke to Gen Z and millennials in their second-screen language—poking the bear with inside jokes, taunts, and moments only true fans would understand.<img width="552" height="704" width_o="552" height_o="704" data-src="https://freight.cargo.site/t/original/i/aabc4aaf29240bbf56a849cc28de90a9b3239bd1d1db339d9bbcbbeaebf136c8/ig.png" data-mid="56801881" border="0" src="https://freight.cargo.site/w/552/i/aabc4aaf29240bbf56a849cc28de90a9b3239bd1d1db339d9bbcbbeaebf136c8/ig.png" /> BACK ︎