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By trying to reach everybody, the NFL was losing its grip on its core audience: avid football fans. It needed a return to pure fandom celebrating its truest followers.
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NFL “PURISTS”
By trying to reach everybody, the NFL was losing its grip on its core audience: avid football fans. It needed a return to pure fandom celebrating its truest followers.
We made Sundays special again using Instagram influencers who just happened to be huge football fans. We spoke to Gen Z and millennials in their second-screen language—poking the bear with inside jokes, taunts, and moments only true fans would understand.
