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DIGITAL AD CAMPAIGN
How do you generate 20 :15 TikTok ads featuring celebrity influencers on a budget of $40k? This was the challenge Bytedance presented to my agency.
We reached out to DWTS heartthrob Paul Karmiryan and asked if he and his friends wanted to help us creative direct the campaign. You’re making TikToks anyway, why not get paid?
The result was 20 official TikTok ads that went live on social platforms across the world in Fall 2021. They featured Paul, Kelli Erdmann, and other TikTok creators.
DIGITAL AD CAMPAIGN
TikTok
How do you generate 20 :15 TikTok ads featuring celebrity influencers on a budget of $40k? This was the challenge Bytedance presented to my agency.
We reached out to DWTS heartthrob Paul Karmiryan and asked if he and his friends wanted to help us creative direct the campaign. You’re making TikToks anyway, why not get paid?
The result was 20 official TikTok ads that went live on social platforms across the world in Fall 2021. They featured Paul, Kelli Erdmann, and other TikTok creators.